ABOUT US

ABOUT OMOLEWA COSMETICS

More Than Makeup. This Is Confidence That Stays.

Omolewa Cosmetics is a bold, high-performance beauty brand created for women of color who are ready to live confidently, unapologetically, and on purpose.

This is not just about how you look.

It is about how you feel when you step into the room.

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OUR STORY

The Moment That Started It All

One day, As I applied her makeup, tears rolled down her face.

“I know exactly what I want,” she said. “I dream about starting a fashion brand every day. I just do not know when or how to start. I am afraid to fail.”

I saw myself in her.

At the time, I was working a 9-to-5 job I did not love. Every morning I walked through those cold glass office doors knowing I was meant for something greater, yet I was afraid too.

What started as regular makeup appointments turned into empowering conversations. As the years went by, one day she said to me, “I did it. I quit my job. I am launching my collection.”

That was the moment everything shifted.

If one makeup session could give a woman the confidence to pursue her God-given purpose, what would happen if I created a brand that did that every single day?

That is how Omolewa Cosmetics was born.

Why I Created Makeup That Does Not Quit on You

When I launched Omolewa, I launched internationally in Ghana.

Even though our products are made in the United States, I intentionally wanted to test them in real heat. Ghana’s climate is hot and humid. I had watched women spend hours applying their makeup only for it to melt, fade, or separate shortly after stepping outside.

I was tired of seeing that.

Women deserve makeup that performs in real life, in real weather, during real moments.

So we tested it there.

The results were powerful. Women felt confident. Secure. Beautiful. They did not have to constantly reapply or worry about touch-ups.

That is why our formulas are long-wearing, smudge-proof, transfer-resistant, and built for performance.
Because beauty should stay.

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Created for Women Who Were Overlooked

As a makeup artist and as a dark-skinned woman, I experienced something frustrating for years.

The undertones did not match.

The shades were not deep enough.

The colors did not show up boldly.

There were times I had to mix multiple foundations just to come close to my shade. Sometimes I even used eyeliner to contour because there were not enough deep contour shades available.

Eyeshadows often required multiple layers before they would truly pop on deeper skin tones.

That was not acceptable to me.
So we changed it.

We created 31 foundation shades thoughtfully developed for women of color, paying close attention to undertones and depth.

We formulated high color payoff so one swipe delivers impact.

We made lipsticks and eyeshadows that show up boldly on every skin tone.
And we built formulas that work for real life.

Our products are intentionally long-wearing and smudge-proof because women are not sitting still all day. You are working, building, networking, mothering, leading, showing up. Your makeup should move with you and stay with you from morning to night.

Our products are highly pigmented because you deserve color that celebrates you, not disappears on you.

Beauty Beyond the Surface

What Omolewa Means

Omolewa is my middle name.
In the Yoruba language, it means “Beautiful Child.”

Today, I share that name with you.

It’s a reminder that the woman you see in the mirror is already enough,beautiful inside and out—and fully capable of taking the leap toward her purpose.

That is why our product names are empowering.

When you wear Visionary, I want you to feel visionary.
When you wear I am Enough, I want you to believe it.
When you use our Smudge-Proof Systems, I want you to move through your day knowing your beauty is secure from morning to night.

This brand was never created for you to simply look beautiful.

It was created so you feel it.

More Than Makeup: A Community in Motion

What started as a makeup brand has grown into a movement. Over the years, Omolewa has become a space where women gather, learn, and grow—together. Through curated experiences like:

She’s a Whole Mood : The Mom’s Edition

Hearts & Pumps

Glitz, Glam & Gather

Pretty & Paid

The Lady Boss Movement

FaceTime with Omolewa Cosmetics

Master Your Makeup Like a Pro Courses

We bring women together to connect, create, and step confidently into who they’re becoming.

Education, Media & Global Impact

Our impact extends beyond products and events.

Omolewa has been:

Invited to local and national TV networks to share beauty education and confidence-building tips
Featured on international platforms in Ghana and Nigeria for live beauty demonstrations
Privileged to train college students in West Africa in makeup artistry—equipping them with skills to earn income while in school

From classrooms to television studios, from local communities to global stages, Omolewa continues to champion beauty as a tool for empowerment.

Because empowerment does not stop at the mirror.

The Without Fail Project

Born from the Without Fail Palette, the Without Fail Project is a storytelling initiative created to remind women that failure is not the end.

Through podcast-style conversations, videos, and shared testimonies, we spotlight women from different walks of life who have faced challenges, setbacks, and moments of doubt—yet chose to keep going.

The message is simple:Without fail, you will recover it all.