In a post-Fenty Beauty world, it feels like every makeup brand is stepping it up with more foundation shades, shadows with better color payoff, and "nude" lipsticks that will actually match all tones. That being said, no one knows better than women of color what is needed from makeup to look best on medium to deep skin. That's why we rounded up 15 makeup brands created by WOC for WOC. No ashy highlighters, chalky eyeshadows, or too-light lipsticks in sight—these brands get it.
This brand's tag line is "committed to inclusion." True to form, it sells complexion products that make sure deeper skin tones are covered and eye shadows hues that pop on melanin.
Omolewa Cosmetics Pro Pigment Palette in the Beauty & Bold, $35; omolewamakeup.com
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