For consumers with tan-to-deep complexions, going makeup shopping can often feel like a migraine waiting to happen. The lack of inclusion in beauty aisles can make finding the perfect shades more frustrating than it already is. Fortunately, there are plenty of beauty brands for women of color with impeccable options—some of which you likely haven’t discovered yet.
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That's why we rounded up 15 makeup brands created by WOC for WOC. No ashy highlighters